{"id":13633,"date":"2021-02-22T14:09:27","date_gmt":"2021-02-22T20:09:27","guid":{"rendered":"https:\/\/fhcorp2.wpengine.com\/?post_type=expertise&#038;p=13633"},"modified":"2025-05-29T10:47:13","modified_gmt":"2025-05-29T15:47:13","slug":"consumer-brand-marketing","status":"publish","type":"expertise","link":"https:\/\/fleishmanhillard.com\/what-we-do\/consumer-brand-marketing\/","title":{"rendered":"Consumer and Brand Marketing"},"content":{"rendered":"    <div id=\"hero-image-with-title-block_d3d298b28e14c413d83b7c69cb20c2c2\" class=\"hero container-fluid hero-image-with-title alignfull video-background \"\n     style=\"background: url('')\">\n            <div class=\"video\">\n                        <video src=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2021\/02\/GettyImages-1307542056.mp4\"  playsinline autoplay muted loop><\/video>\n        <\/div>\n        <div class=\"content\">\n\n        <div class=\"container px-md-0\">\n            <div class=\"row\">\n                <div class=\"col-md-6 offset-md-1\">\n                                        <h1 class=\"body title bold\"><\/h1>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-sm-10 col-md-5 offset-md-1\">\n                    <div class=\"body large\"><\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-fluid breadcrumbs\">\n                    <div class=\"container\">\n                        <div class=\"row\">\n                            <div class=\"col\"><a class=\"link small\" href=\"https:\/\/fleishmanhillard.com\">Home<\/a><a href=\"\" class=\"link small disabled\" style=\"margin-left: 10px;\"> | <\/a><a class=\"link small\" href=\"https:\/\/fleishmanhillard.com\/what-we-do\/\">What We Do<\/a> <a href=\"\" class=\"link small disabled\" style=\"margin-left: 10px;\"> | <\/a><a class=\"link small disabled\">Consumer and Brand Marketing<\/a> <\/div>\n                    <\/div>\n                <\/div>\n                <\/div>\n\n    \n<div id=\"colored-banner-with-call-to-actions-block_517d3112e46b8bd0036c4cf21d9653cd\" class=\"container-fluid lets-talk colored-banner-with-call-to-actions alignfull bg-dark-blue\">\n    <div class=\"container ps-0 pe-0\">\n        <div class=\"row justify-content-between\">\n            <div class=\"col align-content-center\">\n              <h3 class=\"title my-2\">Our Executive Advisory. Your brand advantage.<\/h3>\n            <\/div>\n                                                        <div class=\"col-lg my-2\" style=\"max-width: 20%;\">\n                    <button onclick=\"location.href='https:\/\/fh.pr\/exec-adv-banner'\"\n                            class=\"btn-fh btn-primary lets-talk-button dark\">\n                        EXPLORE ADVISORY                    <\/button>\n                    <\/div>\n                        <\/div>\n    <\/div>\n<\/div>\n\n\n    <section id=\"\" class=\"evt-init-work-list work-expertise-filter alignfull\">\n    <div class=\"container-fluid cs-content sticky-section wwd-intro\" data-section-title=\"@@section-title\">\n        <div class=\"container ps-0 pe-0\">\n            <div class=\"row justify-content-md-center justify-content-lg-start\">\n                <div class=\"col-md-11 col-lg-10 offset-lg-1\">\n                    <div class=\"row\">\n                        <div class=\"col-md-12\">\n                            <div class=\"row\">\n                                <div class=\"col-md-6\">\n                                    <h3 class=\"bold title side-line side-line-before side-line-light\">\n                                        Consumer and Brand Marketing                                    <\/h3>\n                                <\/div>\n                                                                <div class=\"col-md-5 offset-md-1\">\n                                    <div class=\"eyebrow medium bold\"><\/div>\n\n                                    <select name=\"dropdown\" data-search=\"true\"\n                                            class=\"evt-filter-work-expertise\"\n                                            data-placeholder=\"\"\n                                            data-search-placeholder=\"Search here\">\n                                                                                <option value=\"https:\/\/fleishmanhillard.com\/what-we-do\/\"><\/option>\n                                                                                    <option                                                     data-expertise-id='16017'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/b2b\/\">B2B<\/option>\n                                                                                    <option selected                                                    data-expertise-id='13633'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/consumer-brand-marketing\/\">Consumer and Brand Marketing<\/option>\n                                                                                    <option                                                     data-expertise-id='13636'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/creative-strategy-planning\/\">Creative, Strategy and Planning<\/option>\n                                                                                    <option                                                     data-expertise-id='13634'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/crisis-management\/\">Crisis Management<\/option>\n                                                                                    <option                                                     data-expertise-id='13637'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/talent-transformation\/\">Employee Communications<\/option>\n                                                                                    <option                                                     data-expertise-id='27444'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/global-executive-advisory\/\">Global Executive Advisory<\/option>\n                                                                                    <option                                                     data-expertise-id='6805'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/inclusive-communications\/\">Inclusive Communications<\/option>\n                                                                                    <option                                                     data-expertise-id='6804'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/true-global-intelligence\/\">Intelligence, Insights and Measurement<\/option>\n                                                                                    <option                                                     data-expertise-id='13635'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/media-platforms-storytelling\/\">Media, Platforms and Storytelling<\/option>\n                                                                                    <option                                                     data-expertise-id='13638'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/public-affairs\/\">Public Affairs<\/option>\n                                                                                    <option                                                     data-expertise-id='13639'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/reputation-management\/\">Reputation Management<\/option>\n                                                                                    <option                                                     data-expertise-id='26013'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/responsible-business-and-impact\/\">Responsible Business &amp; Global Impact<\/option>\n                                                                                    <option                                                     data-expertise-id='28064'\n                                                    value=\"https:\/\/fleishmanhillard.com\/what-we-do\/sports\/\">Sports<\/option>\n                                                                            <\/select>\n                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"content body x-large text-center\">\n                                <p style=\"text-align: left\">The boldest brand stories transcend languages, borders and beliefs. It\u2019s what every brand wants. And it\u2019s what we help them do. We create campaigns that spark conversations, give communities a platform and brands a way to engage with the next generation. All grounded in cultural relevance and audience understanding. The result: work that resonates across channels and generates not only impressions, but real impact.<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    \n    <div class=\"work-items-container\">\n                        <!-- Image right -->\n        <div class=\"container showcase img-right\" data-aos=\"fade-up\">\n            <div class=\"row\">\n                <div class=\"col-12 not-rotated\">\n                    <div class=\"eyebrow medium location\">\n                        <span class=\"side-line side-line-after side-line-grey\">Global<\/span>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6 img px-0\">\n                    <!-- prettier ignore -->\n                                                                <div class=\"imagery-wrap\">\n                            <img decoding=\"async\" src=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2021\/02\/Culture-Unit_Tile.jpg\" alt=\"\" class=\"imagery\"\/>\n                        <\/div>\n                                    <\/div>\n                <div class=\"col-md-6 content\">\n                    <div class=\"eyebrow medium location\">\n                        <span class=\"rotated side-line side-line-after side-line-grey\">Global<\/span>\n                    <\/div>\n                    <div class=\"row justify-content-md-end justify-content-lg-center align-items-md-center content-center\">\n                        <div class=\"col-sm-12 col-md-10 col-lg-8\">\n                            <div class=\"eyebrow medium bold brand\"><\/div>\n                            <h2 class=\"bold title\">Same Shift, Different Age<\/h2>\n                                                        <a href=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2024\/10\/FleishmanHillard_Same-Shift-Different-Age.pdf\"\n                                target=\"_blank\"                               class=\"btn-fh btn-secondary text-center\">View Report<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                        <!-- Image left -->\n        <div class=\"container showcase img-left\" data-aos=\"fade-up\">\n            <div class=\"row\">\n                <div class=\"col-12 not-rotated\">\n                    <div class=\"eyebrow medium location\">\n                        <span class=\"side-line side-line-before side-line-grey\">Americas<\/span>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6 img px-0\">\n                    <!-- prettier ignore -->\n                                                                <div class=\"imagery-wrap\">\n                            <img decoding=\"async\" src=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2024\/08\/Canadian-Canola-Header-Square.png\" alt=\"\" class=\"imagery\"\/>\n                        <\/div>\n                    \n                <\/div>\n                <div class=\"col-md-6 content\">\n                    <div class=\"eyebrow medium location\">\n                        <span class=\"rotated side-line side-line-before side-line-grey\">Americas<\/span>\n                    <\/div>\n                    <div class=\"row justify-content-md-start align-items-md-center content-center\">\n                        <div class=\"col-sm-12 col-md-10 offset-md-1 col-lg-8\">\n                            <div class=\"eyebrow medium bold brand\">The National Canola Marketing Program<\/div>\n                            <h2 class=\"bold title\">Celebrating Canola Beyond the Kitchen<\/h2>\n                                                        <a href=\"https:\/\/fleishmanhillard.com\/work\/brand-identity-for-consumer-canola-oil\/\"\n                                                               class=\"btn-fh btn-secondary text-center\">View Case Study<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n    <div class=\"container-fluid view-more-work cnt-pager \">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"eyebrow medium bold dark content\" data-aos=\"fade-up\">\n                        <span>View more work<\/span>\n                        <a href=\"javascript:;\" class=\"btn-fh dark btn-primary small evt-view-more-work-items\">\n                            <i class=\"custom-icon icon-icon_small_arrow_right\"><\/i>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    \n<div id=\"products-block_a6f80e4e370774cf1d06280fd3f1b582\"\n     class=\"container-fluid impact sticky-section wwd-expertise-our_products products alignfull\">\n    <div class=\"container ps-0 pe-0\">\n        <div class=\"row justify-content-md-center justify-content-lg-start\">\n            <div class=\"col-md-11 col-lg-10 offset-lg-1\">\n                <div class=\"row\">\n                    <div class=\"col-md-10 text-start\">\n                        <div class=\"eyebrow medium bold\" data-aos=\"fade-up\">Our Products<\/div>\n                        <h3 class=\"bold\" data-aos=\"fade-up\">Proprietary Products for Brand Marketing<\/h3>\n                        <h4 data-aos=\"fade-up\">\n                                                    <\/h4>\n                    <\/div>\n                                                                                                    <div class=\"col-md-6 text-start\">\n                                <div class=\"body x-large bold product-title\" data-aos=\"fade-up\">\n                                    TRUE Self                                <\/div>\n                                <div class=\"body large product-body\" data-aos=\"fade-up\">\n                                    <p>TRUE Self helps brands authentically articulate who they are, what they stand for and why they\u2019re different. Whether it\u2019s to establish an identity or redefine a narrative to better resonate with stakeholders, this collaborative virtual workshop delivers powerful, consistent communications and ensures your brand speaks with one voice across all channels.<\/p>\n                                <\/div>\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    \n<div id=\"testimonials-block_1a2f690259056ff8c9b9ce17e456821d\" class=\"content-fluid related-content-container wwd-testimonials testimonials alignfull add-padding-top \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-md-9 offset-md-1\">\n                <h3 class=\"bold title side-line side-line-before side-line-dark\" data-aos=\"fade-up\">\n                    Testimonials tell all                <\/h3>\n            <\/div>\n        <\/div>\n        <div class=\"row justify-content-center\" data-aos=\"fade-in\">\n            <div class=\"col-md-12\">\n                                    <div class=\"splide carousel splide-shortPadding\">\n                        <!-- ARROWS -->\n                        <div class=\"splide__arrows\" data-aos=\"fade-up\">\n                            <button class=\"splide__arrow splide__arrow--prev btn-fh btn-primary dark carousel-arrows carousel-arrow-left\">\n                                <i class=\"custom-icon icon-icon_small_arrow_left\"><\/i>\n                            <\/button>\n                            <button class=\"splide__arrow splide__arrow--next btn-fh btn-primary dark carousel-arrows carousel-arrow-right\">\n                                <i class=\"custom-icon icon-icon_small_arrow_right\"><\/i>\n                            <\/button>\n                        <\/div>\n                        <!-- CAROUSEL -->\n                        <div class=\"splide__track\">\n                            <ul class=\"splide__list\">\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Dave Skena                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Chief Marketing Officer                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                Krispy Kreme Doughnuts                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                PR is our lifeblood and a measurable key driver of business results. FH delivers creative PR ideas with high cultural relevance, nimbly.                                            <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Suki Zhang                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Marketing Lead                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                Blancpain China, Swatch Group                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                Our FH team is insightful and intelligent. They bring creative, transformative ideas to help build our presence in the local luxury market.                                            <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Marta C. Reeves                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Vice President, Corporate Marketing and Communications                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                Pan-American Life Insurance Group                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                For 15 years FH has guided us in branding, crisis, M&amp;A, PR, media relations, social and CSR. Professional. Creative. Reliable. FH is invaluable.                                             <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Shahid Khan                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Owner                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                Jacksonville Jaguars, Fulham Football Club and Flex|N|Gate                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                I\u2019m proud to say that FleishmanHillard has been my sports and business communications partner for more than a decade.                                            <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Christa Lander                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Brand Communications, Manager                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                Kubota Tractor Corporation                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                FH\u2019s strategic thinking, speed to execution and overall support are what I expect from an agency and FleishmanHillard delivers each and every time.                                             <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Jenifer Hamilton                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Chief Communications Officer                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                American Society of Hematology                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                FleishmanHillard has been a trusted partner with a wealth of expertise to help us navigate new opportunities and challenges in the healthcare space.                                            <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Rod Alward                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Vice President, Quality &amp; Safety                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                Flex|N|Gate                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                FH spent time learning about Flex|N|Gate before jumping into a strategy. This led to a successful partnership and the right messaging for our team.                                            <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                                                                        <li class=\"splide__slide\">\n                                        <div class=\"carousel-card\">\n                                            <div class=\"body small client\">\n                                                Anne-Kristine \u00d8en                                            <\/div>\n                                            <div class=\"body small job\">\n                                                Director, USA                                            <\/div>\n                                            <div class=\"body small bold company\">\n                                                Norwegian Seafood Council                                            <\/div>\n                                            <div class=\"body x-large testimonial\">\n                                                We need a strong local partner to help sell healthy, high-quality seafood from the ice-cold Norwegian waters. FH helps us reach our goals in the U.S.                                             <\/div>\n                                        <\/div>\n                                    <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-13633","expertise","type-expertise","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/expertise\/13633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/expertise"}],"about":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/types\/expertise"}],"wp:attachment":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media?parent=13633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}