{"id":19948,"date":"2022-02-02T12:06:59","date_gmt":"2022-02-02T18:06:59","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=19948"},"modified":"2022-02-02T12:09:41","modified_gmt":"2022-02-02T18:09:41","slug":"executive-communication-strategies-2022","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2022\/02\/executive-communication-strategies-2022\/","title":{"rendered":"Executive Communication Strategies for 2022"},"content":{"rendered":"<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Executives are <a href=\"https:\/\/www.prweek.com\/article\/1737310\/executives-turning-social-media-during-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">investing&nbsp;more time and resources&nbsp;<\/a>on communications in 2022, but how can they break through to increase personal and brand visibility in meaningful ways? FleishmanHillard\u2019s group of 150 executive visibility counselors work to build reputation with stakeholders through timely and engaging techniques. Here are our predictions for executive visibility trends and setbacks in 2022:<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><strong>What\u2019s Working:<\/strong><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <ul class=\"wp-block-list\">\n<li><strong>Dynamic multi-format content on LinkedIn:&nbsp;<\/strong>As media increasingly turns to LinkedIn for sources and a pulse on everyday trends,&nbsp;<a href=\"https:\/\/www.linkedin.com\/smart-links\/AQEkUlMtVC4cjw\/19b9dd1c-16dd-4c6f-8e19-f7553053521c\" target=\"_blank\" rel=\"noreferrer noopener\">the algorithmic platform is evolving&nbsp;<\/a>to favor newsletters and diverse creative assets, including polls, documents and videos, giving leaders more ways to engage with key influencers and stakeholders.<\/li>\n<li><strong>Content cadence experimentation:&nbsp;<\/strong>The pandemic shifted ways we consume information, putting a new emphasis on post frequency and good timing. Consider posting on Saturdays, when&nbsp;<a href=\"https:\/\/www.linkedin.com\/smart-links\/AQEkUlMtVC4cjw\/19b9dd1c-16dd-4c6f-8e19-f7553053521c\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a>&nbsp;shows 60% of all LinkedIn members check the site, yet only 20% of users publish content. <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/125388\/linkedin-creator-mode?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Creator Mode<\/a> can also help grow followers and increase reach if content contains the hashtags highlighted in the executive\u2019s profile.<\/li>\n<li><strong>Podcasts + Media Councils:&nbsp;<\/strong>In the competitive earned media landscape, podcasts and media councils help cut through clutter with in-depth stories from a third party for added validity. Boost social shares of this content with paid to really reach audiences where they are!<\/li>\n<\/ul>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><strong>What&#8217;s Not Working:<\/strong><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <ul class=\"wp-block-list\">\n<li><strong>External link promotion:&nbsp;<\/strong>Platform algorithms are prioritizing user experience, demanding executive content works harder to standout via quality POVs. <a href=\"https:\/\/www.linkedin.com\/smart-links\/AQEkUlMtVC4cjw\/19b9dd1c-16dd-4c6f-8e19-f7553053521c\" target=\"_blank\" rel=\"noreferrer noopener\">New research<\/a>&nbsp;finds LinkedIn articles, shares and short-form posts with links as the creative asset perform significantly lower than in years past.<\/li>\n<li><strong>Executive travel schedules:&nbsp;<\/strong>As the pandemic put a hold on many in-person meetings, the digital-first workplace opened doors to flexible hours and geographic location. While nothing can replace the value of face time, reporters are increasingly trading coffee shops for video calls when building relationships. Maximize opportunities to connect with leaders and hear from them directly on priority messages.&nbsp;<\/li>\n<li><strong>Wavering Social Platforms:&nbsp;<\/strong>Clubhouse was fun while it lasted, but podcasts remain king of soundbites. Executives are&nbsp;<a href=\"https:\/\/www.prweek.com\/article\/1737310\/executives-turning-social-media-during-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">looking to<\/a>&nbsp;established platforms to share their perspectives.<\/li>\n<\/ul>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><strong>What Might be Possible in 2022:&nbsp;<\/strong><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <ul class=\"wp-block-list\">\n<li><strong>In-person events:&nbsp;<\/strong>Events remain at the mercy of the pandemic. In-person industry conferences drive sales and exhibits, but hybrid offerings are crucial to encourage participation. Be prepared for in-person events to shift to hybrid or fully virtual.<\/li>\n<li><strong>Salon stakeholder dinners:&nbsp;<\/strong>Gathering for casual business conversation is a great culture fit for some, but not for all. Anticipate different forms of in-person gatherings taking its place.<\/li>\n<li><strong>TikTok and Twitter:&nbsp;<\/strong>Will executives make their way to TikTok? To be determined, but research shows&nbsp;the number of professionals who watch TikTok content grew 13% in 2021. Similarly, the clutter of Twitter poses increasing challenges, especially when starting a channel from scratch.&nbsp;With so many voices on Twitter fighting for the spotlight, the platform can easily become oversaturated with content which poses a challenge to reach key audiences in a meaningful way.<\/li>\n<\/ul>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2022\/02\/ECS2022-1024x535.png\" alt=\"\" class=\"wp-image-20031\" width=\"601\" height=\"313\" srcset=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2022\/02\/ECS2022-1024x535.png 1024w, https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2022\/02\/ECS2022-300x157.png 300w, https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2022\/02\/ECS2022-768x401.png 768w, https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2022\/02\/ECS2022-1536x803.png 1536w, https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2022\/02\/ECS2022.png 1600w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/figure>\n<\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>","protected":false},"excerpt":{"rendered":"<p>Executives are investing&nbsp;more time and resources&nbsp;on communications in 2022, but how can they break through to increase personal and brand visibility in meaningful ways? FleishmanHillard\u2019s group of 150 executive visibility counselors work to build reputation with stakeholders through timely and engaging techniques. Here are our predictions for executive visibility trends and setbacks in 2022: What\u2019s [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-19948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise"],"acf":[],"_links":{"self":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/19948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/comments?post=19948"}],"version-history":[{"count":0,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/19948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media\/19949"}],"wp:attachment":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media?parent=19948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/categories?post=19948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/tags?post=19948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}