{"id":20577,"date":"2022-04-01T10:57:36","date_gmt":"2022-04-01T15:57:36","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=20577"},"modified":"2022-04-07T10:09:23","modified_gmt":"2022-04-07T15:09:23","slug":"tech-journalist-what-fills-their-minds","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2022\/04\/tech-journalist-what-fills-their-minds\/","title":{"rendered":"Reporters\u2019 Brains Are Nearly Overflowing \u2013 Try Helping vs. Hurting"},"content":{"rendered":"<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>It\u2019s hard to think of better work advice than&nbsp;<em>be a good human.&nbsp;<\/em>To that end, we recently set out to create an intensely unscientific look at what fills the mind of a tech journalist in 2022. We hope that this construct will help tech PR practitioners how to conduct media outreach effectively \u2013 with the bonus of bringing some relief to the overstuffed minds of reporters.&nbsp;<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Informed by many conversations with tech reporters, this graphic highlights just how little headspace most journalists have \u201copen\u201d for you to fill with story ideas or news.&nbsp;<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>If you hope to snag some of the white space, here are two absolutely critical tips:<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <ul class=\"wp-block-list\">\n<li>Start with that human thing \u2013 focus on relationship building over pitching and always be polite and personable.&nbsp;<\/li>\n<li>Watch your timing. We very intentionally organized this graphic as a calendar year, in recognition of the fact that reporters\u2019 open time varies greatly based on the time of year. No 12 months are exactly the same, but we see a similar pattern emerge each year. That\u2019s because, like a tide chart, there are some predictable undulations to the tech news cycle.&nbsp;<\/li>\n<\/ul>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Please mouse over the layers on the interactive graphic below and let us know what we got right and what we got wrong. We do feel confident we got one thing right for sure \u2013 starting with being a good human will get you far!<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>And thanks to the FleishmanHillard creative team based in London, <a href=\"https:\/\/www.fhensemblestudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ensemble Studio<\/a>, who provided the graphic.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><iframe loading=\"lazy\" style=\"border: 0px #ffffff none; margin: 0 auto; display: block\" src=\"https:\/\/twotenstudio.github.io\/Brain-v3\/brain.html\" ;=\"\" name=\"brainFrame\" width=\"600px\" height=\"800px\" frameborder=\"1\" marginwidth=\"0px\" marginheight=\"0px\" scrolling=\"yes\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to think of better work advice than&nbsp;be a good human.&nbsp;To that end, we recently set out to create an intensely unscientific look at what fills the mind of a tech journalist in 2022. We hope that this construct will help tech PR practitioners how to conduct media outreach effectively \u2013 with the bonus [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-20577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise"],"acf":[],"_links":{"self":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/20577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/comments?post=20577"}],"version-history":[{"count":0,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/20577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media\/20578"}],"wp:attachment":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media?parent=20577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/categories?post=20577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/tags?post=20577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}