{"id":20866,"date":"2022-04-27T10:55:42","date_gmt":"2022-04-27T15:55:42","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=20866"},"modified":"2022-04-27T10:55:43","modified_gmt":"2022-04-27T15:55:43","slug":"the-king-center-partnership-fh4inclusion-initiative","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2022\/04\/the-king-center-partnership-fh4inclusion-initiative\/","title":{"rendered":"Keeping A King\u2019s Legacy Strong in 2022"},"content":{"rendered":"
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If we are lucky enough in this life, we may enjoy a once-in-a-lifetime opportunity to work with one of our heroes \u2013 whether a person or an institution \u2013 who has made a lasting impact on the world and whose legacy transcends time and carries on with each generation.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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That shining opportunity happened to me when FH4Inclusion<\/a>, FleishmanHillard\u2019s global pro bono initiative, and True MOSAIC<\/a>, our DE&I practice, were invited to collaborate with The King Center for Nonviolent Social Change<\/a> (also known as The King Center) based in Atlanta. During the past few years, we had the esteemed honor of working with The King Center\u2019s CEO Dr. Bernice A. King and The King Center\u2019s PR and communications team.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Our first assignment with The King Center was the BE LOVE campaign. In collaboration with BBDO and Hearts & Science, we helped rally support around creating the Beloved Community<\/em><\/a> \u2013 a way of living and a place where we can all work and play in peace and harmony and be treated as equals. We also worked to position Dr. King as a thought leader on voting rights, following the passing of Georgia\u2019s restrictive voting legislation last year.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Since then, starting this January, we worked with The King Center to launch its new digital offering Nonviolence365\u00ae (NV365)<\/a>, a learning opportunity that trains people how to use Dr. Martin Luther King Jr.\u2019s philosophy and principles of nonviolence to fight for social change. NV365 was announced a week before MLK Day, which brought on a unique set of challenges for FleishmanHillard and Dr. King\u2019s communications team who was already preparing for one of the most important days of the year for The King Center. We were also asked to promote Dr. King\u2019s new children\u2019s book \u201cIt Starts with Me<\/a>.\u201d<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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As a result of our efforts, Dr. King was featured on several talk shows and other outlets, including The Daily Show with Trevor Noah<\/a>, The Real<\/a>, BBC News<\/a> and others.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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In honor of Black History Month, our True MOSAIC global practice co-lead, Adiya Mobley, facilitated an insightful internal discussion with Chance Patterson and Mina Bryant from The King Center. The conversation introduced the broader FleishmanHillard community to The King Center and discussed the importance of creating a Beloved Community in the corporate environment, among other topics.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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The King Center participated in FleishmanHillard\u2019s TRUE Self x True MOSAIC<\/a> process, a collaborative effort that helps to define an organization\u2019s foundational narrative, positioning and messaging in context to key stakeholders. The team helped define and articulate the work and mission of The King Center over the course of several workshop sessions.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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\u201cThe work we\u2019ve done alongside The Martin Luther King Center for Nonviolent Social Justice has been some of the most rewarding for many of us at FleishmanHillard,\u201d said Jerry Tolk, senior partner & general manager of the FleishmanHillard in Atlanta office. \u201cWe were able to raise the profile of The King Center and Dr. King both nationally and internationally and garner visibility for NV365\u2013 an online social justice program that is central to the institution\u2019s mission and the legacy it\u2019s constantly growing and evolving.\u201d<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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We encourage you to sign up for NV365 at thekingcenterinstitute.org<\/a> to explore MLK\u2019s philosophy of nonviolence and to become a part of creating the Beloved Community we all aspire to live in.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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If we are lucky enough in this life, we may enjoy a once-in-a-lifetime opportunity to work with one of our heroes \u2013 whether a person or an institution \u2013 who has made a lasting impact on the world and whose legacy transcends time and carries on with each generation. That shining opportunity happened to me […]<\/p>\n","protected":false},"author":26,"featured_media":20867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,37],"tags":[],"class_list":["post-20866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inclusion","category-opinions"],"acf":[],"_links":{"self":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/20866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/comments?post=20866"}],"version-history":[{"count":0,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/20866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media\/20867"}],"wp:attachment":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media?parent=20866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/categories?post=20866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/tags?post=20866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}