{"id":21721,"date":"2022-07-13T10:13:02","date_gmt":"2022-07-13T15:13:02","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=21721"},"modified":"2022-07-19T12:15:55","modified_gmt":"2022-07-19T17:15:55","slug":"cannes-lions-international-festival-of-creativity-recap","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2022\/07\/cannes-lions-international-festival-of-creativity-recap\/","title":{"rendered":"Cannes Lions International Festival of Creativity Through the Lens of Cannes Can: Diversity Collective Ambassadors"},"content":{"rendered":"
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While the South of France is known for its expansive sandy beaches lining the French Riviera and celebrity visits during the Cannes Film Festival, it\u2019s also the site of one the largest gatherings for the advertising and creative communications industries: The Cannes Lions International Festival of Creativity<\/a>. Every year through the Lion Awards, Cannes Lions explores the value of creativity in branded communication, from product and service development to creative strategy, execution and impact. Work that wins represents the year’s most exceptional campaigns and standard-setting benchmarks for businesses, while celebrating ideas that are shaping the next wave of creativity.  <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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However, despite its title of \u201cinternational,\u201d those who\u2019ve attended the event in previous years can attest to the fact that it is far less representative of diverse perspectives than it should be. Adrianne C. Smith, senior vice president, senior partner and chief diversity and inclusion officer, sought to change this and launched the Cannes Can: Diversity Collective (CC:DC)<\/a> in 2017 to provide young people of color and underrepresented communities with access and opportunity to attend and participate at the Cannes Lions International Festival of Creativity.  <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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This year, the festival took place June 20-24 in Cannes, France, and Francesca \u201cFran\u201d Weems, senior vice president, director of diversity, equity and inclusion (DE&I) and global lead of the Race & Culture Media + Platforms team<\/a>, and Mubashira Farooqi, senior consultant and True MOSAIC project manager at FleishmanHillard HighRoad<\/a>, had the opportunity to join a group of over 20 diverse, young professionals from across the world to attend as ambassadors for the CC:DC. The cohort is heralded as the industry\u2019s future leaders and the goal is that this team will bring back learnings to create a larger impact. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Smith created a spot that is welcoming with her activation at Cannes called \u201cInkwell Beach<\/a>,\u201d named as a historical tribute to the infamous beach in Martha\u2019s Vineyard, which was a place of solace for Black people during segregation. CC:DC\u2019s Inkwell Beach at Cannes is the first stand-alone activation specifically focused on elevating the conversation of DE&I in the history of the Cannes Lions Festival. As such, Smith ensured Inkwell Beach at Cannes is open to everyone requiring no badges for entry. She also made sure people felt the southern hospitality by providing a free soul food lunch prepared by Chef James Rose from Alabama to participants daily.\u202f <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Throughout the week, Cannes Lions hosted a multitude of panel discussions and speeches on topics ranging from creativity and sustainability to talent-making and data technology. Weems and Farooqi had the opportunity to hear from industry leaders from tech, auto, consumer, sports\/lifestyle and more. Some of the highest-impact sessions were held on Inkwell Beach and featured speakers including Hall of Fame CMO Bozoma Saint John, Founder of the Me Too movement Tarana Burke and Supermodel and Businesswoman Naomi Campbell. Farooqi also had the opportunity to speak  about the black, indigenous and people of color (BIPOC) employee experience on a panel with fellow Omnicom colleagues, organized by Emily Graham, Omnicom\u2019s chief equity and impact officer. Meanwhile Weems participated on a panel with Smith focused on how \u201cCreativity Starts with Diversity.\u201d You can watch it here<\/a>. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Throughout Cannes Lions, the networking and learning opportunities were endless. Some key takeaways include: <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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