{"id":25582,"date":"2024-05-17T10:47:48","date_gmt":"2024-05-17T15:47:48","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=25582"},"modified":"2024-05-21T10:29:20","modified_gmt":"2024-05-21T15:29:20","slug":"how-to-mitigate-brand-safety-risk-and-contract-influencers","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2024\/05\/how-to-mitigate-brand-safety-risk-and-contract-influencers\/","title":{"rendered":"How to Mitigate Brand Safety Risk and Contract Influencers with Confidence"},"content":{"rendered":"
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\u201cTexas AG sues Instagram influencer for giving \u2018bad health advice\u2019\u201d<\/em><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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\u201cUnpacking the child abuse case against YouTube influencer\u201d<\/em><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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\u201cInfluencer axed by [sponsor] for violent comments about children\u201d<\/em><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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\u201cRacist Tweets resurface after TikTok influencer\u2019s wedding\u201d<\/em><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Ripped from the headlines, these are just a few real-world examples of the inherent risk that comes with putting your brand in the hands of human beings to promote it. Sometimes they make mistakes. Sometimes those mistakes are years old and are unforgiveable but weren\u2019t surfaced before the contract was executed. Sometimes headlines like these scare marketers from working with influencers altogether. But in 2024, turning away from influencers isn\u2019t the answer. It\u2019s where your audience is looking for inspiration and information. They are simply too powerful a channel and promotion partner. Rather, brands need to develop plans to help them continue to confidently contract the right influencers and mitigate risk.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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In 2024, brand safety influencer vetting must evolve to additional layers. Brands need to ask themselves:<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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