{"id":27642,"date":"2025-07-14T08:10:47","date_gmt":"2025-07-14T13:10:47","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=27642"},"modified":"2025-07-14T08:49:22","modified_gmt":"2025-07-14T13:49:22","slug":"ai-communcations-solutions-suite","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2025\/07\/ai-communcations-solutions-suite\/","title":{"rendered":"Closing the Innovation Gap With FH Fusion, Our Data and AI-Powered Solutions Suite"},"content":{"rendered":"<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><em><strong>Our new solutions suite designed by and for communications professionals builds on Omnicom\u2019s agentic AI platform, Omni, by integrating institutional communications knowledge with advanced audience data and technology capabilities. FH Fusion gives every FleishmanHillard counselor and team the ability to create real-time, agentic AI solutions that deliver sharper insights, more precise activations and stronger business outcomes\u2014no engineers required.<\/strong><\/em><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>FleishmanHillard today launched <strong><a href=\"https:\/\/fleishmanhillard.com\/ai-powered-communications-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">FH Fusion<\/a><\/strong>, a first-of-its-kind communications solution suite that puts the full range of AI models, institutional knowledge and a proprietary data toolset directly into the hands of communications professionals. Unlike tech-first applications built by developers, FH Fusion was created by\u2014and for\u2014counselors, enabling them to design and deploy real-time solutions backed by Omnicom\u2019s secure, scalable intelligence layer.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Already in use by more than 1,000 FleishmanHillard strategists, FH Fusion reduces ramp-up time, accelerates delivery and improves outcomes across crisis, stakeholder messaging, media intelligence and brand strategy.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>\u201cFH Fusion closes the innovation gap\u2014the distance between what communicators envision and what most tools actually enable,\u201d said Ephraim Cohen, global head of data and digital. \u201cIt gives every strategist the power to turn expertise into action, combining insight, data and AI to build exactly the solution they need. We designed it so communicators can move at the speed of their ideas, with technology that\u2019s trained to think the way they do about how people react, how issues evolve and how strategy needs to shift in real time.\u201d<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <h2 class=\"wp-block-heading\"><strong><br \/>A Peek Inside: How FH Fusion Works<\/strong><\/h2>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Today&#8217;s communicators don&#8217;t just need insights. They need infrastructure. FH Fusion leverages Omnicom\u2019s industry-leading investments in AI and data to bring together four critical components \u2013 data, generative AI, knowledge bases and subject matter expertise in building custom agentic solutions for each client. FH Fusion combines:<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <ul class=\"wp-block-list\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-10 col-lg-9 offset-lg-1\">\n<li>\ud83d\udd17 <strong>A full range of AI models and agentic AI technology \u2013<\/strong> Omni\u2019s AI layer enables users to create custom, multi-agent workflows from a full range of generative AI modes.<\/li><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-10 col-lg-9 offset-lg-1\">\n<li>\ud83d\udcca <strong>Industry leading data stack &#8211; <\/strong>The data layer of FH Fusion combines Omnicom\u2019s collective data-driven intelligence across audience and commerce inputs from Omni and Flywheel, with corporate and consumer media, influencer, and other critical communications data from OPRG and FleishmanHillard.<\/li><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-10 col-lg-9 offset-lg-1\">\n<li>\ud83d\udcda <strong>FleishmanHillard\u2019s institutional knowledge &#8211; <\/strong>FleishmanHillard\u2019s considerable institutional knowledge and collection of proven, proprietary methodologies are being organized into a growing library of knowledge bases accessible to any agent.<\/li><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-10 col-lg-9 offset-lg-1\">\n<li>\ud83e\udde0 <strong>Subject matter experts trained in developing agentic AI solutions &#8211;<\/strong> Solutions are built not by engineers, but by FH counselors trained in creating AI agents, resulting in agentic solutions with communications expertise at the core.<\/li><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/ul>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <h2 class=\"wp-block-heading\"><strong><br \/>A Smarter Model for the Future of Communications<\/strong><\/h2>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>FH Fusion is already being used by FleishmanHillard subject matter experts to build client solutions across three capability areas\u2014each one modular, extensible and designed to integrate seamlessly with existing client workflows. The tools below are just a few of the expert-built components being combined to create end-to-end, outcome-driven solutions.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <h3 class=\"wp-block-heading\"><strong>1. Predictive Audience Intelligence with Synthetic Audiences<\/strong><\/h3>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Solutions include <a href=\"https:\/\/fleishmanhillard.com\/2025\/05\/virtual-audience-intelligence-research-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SAGE (Strategic Audience Generation Engine)<\/strong><\/a> that simulates how key stakeholder groups\u2014from policymakers to employees\u2014respond to messaging, content or positioning. Using AI-modeled virtual audiences built on deidentified and aggregated&nbsp;behavioral and attitudinal data, teams can test multiple approaches, identify what resonates and refine strategy before going live.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>As AI becomes the new filter for information, SAGE helps communicators shape how messages are interpreted before they&#8217;re summarized, surfaced or amplified by algorithms. In a recent pilot, SAGE uncovered shifts around trust and transformation, informing a Fortune 100 client&#8217;s rollout across six markets.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <h3 class=\"wp-block-heading\"><strong>2.&nbsp; Storytelling and Strategic Alignment<\/strong><\/h3>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Solutions include <strong>the<\/strong> <strong>Connectivity Diagnostic Agent<\/strong> that analyzes how a brand\u2019s story aligns with shifting cultural, regulatory and reputational forces. Trained by messaging experts, it goes beyond keyword scans to reveal strategic misalignment\u2014helping teams fine-tune positioning before small gaps become larger problems. <strong>The Communications Function Builder<\/strong> helps leaders optimize team structure and workflows using benchmarking and best practices\u2014turning institutional knowledge into scalable systems.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <h3 class=\"wp-block-heading\"><strong>3. Crisis Management and Corporate Communications<\/strong><\/h3>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>Solutions include <strong>Risk Radar<\/strong> that flags reputational, legal and operational vulnerabilities using AI trained by FleishmanHillard&#8217;s crisis experts. It filters out noise and false positives, helping teams identify and respond to meaningful risks early, serving as a calibrated early warning system built for decision-making rather than a cry-wolf dashboard.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>These solutions build on FleishmanHillard\u2019s long-standing commitment to democratizing access to data\u2014now extended through new forms of intelligence, including curated knowledge bases (KBs), scenario-trained agents and secure, segmented workspaces that adapt to each client\u2019s needs. FH Fusion is powered by a flexible intelligence layer that enables any employee to build multi-agent workflows tailored to real-world communications challenges, drawing from a full range of top-performing AI models. FH Fusion also taps into the depth of Omnicom\u2019s data ecosystem, combining audience and cultural intelligence from Omni, commerce insights from Flywheel, and integrated streams of media, social, influence, and business signals\u2014calibrated for strategic communications.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>\u201cToo many tools treat communications like an engineering problem. FH Fusion starts from a different premise: strategy is a human discipline,\u201d said Cohen, who will host the <strong>FH Fusion Summit<\/strong> in September featuring live builds, cross-functional demos and client use cases. \u201cWe\u2019ve spent years expanding data fluency across the agency\u2014and now we\u2019re applying that same model to AI. We\u2019re training every FHer to be a builder, not just a user. Communications expertise alone isn\u2019t enough anymore. What we need is that expertise plus deep data fluency\u2014and the ability to train AI agents just like we train people. That\u2019s the real shift with FH Fusion.\u201d<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><em>Disclosure: This post was developed in collaboration with a custom agent trained for the communications industry\u2014guided by FleishmanHillard counselors and built using Claude 3.5 Sonnet, one of seven major models FH Fusion can switch between on the fly. It drew from a curated knowledge base of communications research to focus on the capabilities clients care most about right now. Want to see what else it can do? Let\u2019s talk.<\/em><strong><em><\/em><\/strong><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <figure class=\"wp-block-image alignfull size-full\"><a href=\"https:\/\/fleishmanhillard.com\/ai-powered-communications-solutions\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" src=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2025\/07\/Fudtion_AI-Key-image_v3-copy.jpg\" alt=\"How FUSION WORKS\" class=\"wp-image-27667\" srcset=\"https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2025\/07\/Fudtion_AI-Key-image_v3-copy.jpg 800w, https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2025\/07\/Fudtion_AI-Key-image_v3-copy-300x210.jpg 300w, https:\/\/fleishmanhillard.com\/wp-content\/uploads\/2025\/07\/Fudtion_AI-Key-image_v3-copy-768x538.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>","protected":false},"excerpt":{"rendered":"<p>Our new solutions suite designed by and for communications professionals builds on Omnicom\u2019s agentic AI platform, Omni, by integrating institutional communications knowledge with advanced audience data and technology capabilities. FH Fusion gives every FleishmanHillard counselor and team the ability to create real-time, agentic AI solutions that deliver sharper insights, more precise activations and stronger business [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":27672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,33],"tags":[80,110,103,102,62],"class_list":["post-27642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","category-news","tag-ai","tag-ai-readiness","tag-corporate-affairs","tag-executive-advisory","tag-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/27642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/comments?post=27642"}],"version-history":[{"count":0,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/27642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media\/27672"}],"wp:attachment":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media?parent=27642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/categories?post=27642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/tags?post=27642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}