{"id":28127,"date":"2025-11-05T06:02:44","date_gmt":"2025-11-05T12:02:44","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=28127"},"modified":"2025-11-05T06:02:45","modified_gmt":"2025-11-05T12:02:45","slug":"bay-area-host-committee-partnership","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2025\/11\/bay-area-host-committee-partnership\/","title":{"rendered":"Bay Area Host Committee Names FleishmanHillard as Official Strategic Communications Consultancy for 2026"},"content":{"rendered":"
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The Bay Area Host Committee (BAHC) today announced a partnership with FleishmanHillard, naming the global communications firm as its Official Strategic Communications Consultancy for 2026. FleishmanHillard will serve as the communications division of BAHC, overseeing all facets of communications including strategy, sponsorship communications, executive communications, media relations, and issues management for what is set to be a historic year in the Bay Area.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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\u201cNext year will be unlike any year before it\u2014not just for the Bay Area, but for the world of sports,\u201d said BAHC President & CEO Zaileen Janmohamed. \u201cIt\u2019s the first time a host committee will oversee both the Super Bowl and the World Cup in the same calendar year. For a moment that big, we need a global communications firm with experience navigating the biggest moments on the biggest stages. FleishmanHillard\u2019s unparalleled experience and proven leadership make them the perfect partner for this historic journey.\u201d<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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As part of the collaboration, FleishmanHillard Chief Business Development & Brand Officer Mitch Germann will serve as Head of Communications for BAHC, leading all communications efforts for the Committee. Additionally, FH President & CEO J.J. Carter will join the BAHC Advisory Board, bringing decades of global sports communications, brand leadership, and issues management expertise to the organization.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Serving as BAHC\u2019s primary media contact and communications lead, Germann brings more than 25 years of experience in sports communications, marketing, and brand strategy, including in-house leadership roles with the University of Kansas Athletics Department, the NBA\u2019s Sacramento Kings, and Nike\u2019s Jordan Brand. He has led communications programs on the ground for marquee events such as the Olympic & Paralympic Games, the NFL Super Bowl, the NCAA Final Four, and the NBA All-Star Game, and has worked directly with two Hall of Fame coaches, three NCAA All-Americans, an NBA MVP, and an NBA Rookie of the Year\u2014alongside high-profile C-suite executives from across the retail, sports and lifestyle industry. Germann will be supported by members of the core FH Sports team in the agency\u2019s San Francisco office and beyond.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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An active counselor with nearly three decades of experience, Carter has managed global communications programs on six continents, including numerous Olympic Games, NFL Super Bowls and FIFA World Cup activations for global sponsors, governing bodies of sport and host organizations. Prior to his executive role leading FleishmanHillard, Carter co-founded the agency\u2019s global sports practice in 2007 which has grown to include nearly 200 counselors worldwide, who support clients across virtually every major sporting milestone and global event. Before joining FH, Carter led communications for the Dallas Mavericks, Detroit Pistons and the Association of Tennis Professionals.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n\n

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\u201cWe\u2019re honored to join forces at such a pivotal moment for the Bay Area and for sports history,\u201d Carter said. \u201cZaileen has assembled a world-class team and marshalled unparalleled business and civic partnerships that have come together for this once-in-lifetime moment for our region. We are honored to join this coalition, and to provide a seasoned team to help deliver an unforgettable year.\u201d<\/p>\n\n <\/div>\n <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

The Bay Area Host Committee (BAHC) today announced a partnership with FleishmanHillard, naming the global communications firm as its Official Strategic Communications Consultancy for 2026. FleishmanHillard will serve as the communications division of BAHC, overseeing all facets of communications including strategy, sponsorship communications, executive communications, media relations, and issues management for what is set to […]<\/p>\n","protected":false},"author":36,"featured_media":28128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[33],"tags":[149],"class_list":["post-28127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sports"],"acf":[],"_links":{"self":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/28127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/comments?post=28127"}],"version-history":[{"count":0,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/28127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media\/28128"}],"wp:attachment":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media?parent=28127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/categories?post=28127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/tags?post=28127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}