{"id":28154,"date":"2025-11-13T10:47:41","date_gmt":"2025-11-13T16:47:41","guid":{"rendered":"https:\/\/fleishmanhillard.com\/?p=28154"},"modified":"2025-11-14T11:39:35","modified_gmt":"2025-11-14T17:39:35","slug":"sports-sponsorships-podcast","status":"publish","type":"post","link":"https:\/\/fleishmanhillard.com\/2025\/11\/sports-sponsorships-podcast\/","title":{"rendered":"Podcast: Why Communications Is the Ultimate Advantage in Sports"},"content":{"rendered":"<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>When the world stops to watch the Super Bowl, the Olympics or the FIFA World Cup, it\u2019s not just athletes who take the global stage. Brands do too and the best campaigns go far beyond visibility to connect with audiences and deliver real business impact.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><strong>FleishmanHillard President and CEO J.J. Carter<\/strong> joined  <a href=\"https:\/\/www.campaignlive.com\/article\/communications-ultimate-advantage-when-world-comes-play\/1939520\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Campaign\u2019s Play by Play<\/em><\/a> to unpack how global brands can unlock the full value of <a href=\"https:\/\/fleishmanhillard.com\/what-we-do\/sports\/\" target=\"_blank\" rel=\"noreferrer noopener\">sports partnerships<\/a> and why 2026 will be a once-in-a-generation opportunity. Carter knows the power of these partnerships, having spent decades helping brands navigate the global sports arena on the ground at Super Bowls and nine Olympic Games.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p>The episode follows the announcement that FleishmanHillard <a href=\"https:\/\/fleishmanhillard.com\/2025\/11\/bay-area-host-committee-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">will serve as the official strategic communications consultancy for the Bay Area Host Committee<\/a>, supporting both Super Bowl LX and FIFA World Cup matches next year.<\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><strong>WATCH THE FULL CONVERSATION HERE: <\/strong><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Communications: The ultimate advantage when the world comes to play, presented by FleishmanHillard\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LjMhLD-D21M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <p><strong>More on Sports ROI: <a href=\"https:\/\/fleishmanhillard.com\/2025\/10\/usc-sports-relevance-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communications Is an ROI Multiplier for Global Sports Sponsorships<\/a><\/strong><\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n<div class=\"container\">\n                                            <div class=\"row\">\n                                                <div class=\"col-md-10 col-lg-9 offset-lg-1\">\n                                                    <\/p>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>","protected":false},"excerpt":{"rendered":"<p>When the world stops to watch the Super Bowl, the Olympics or the FIFA World Cup, it\u2019s not just athletes who take the global stage. Brands do too and the best campaigns go far beyond visibility to connect with audiences and deliver real business impact. FleishmanHillard President and CEO J.J. Carter joined Campaign\u2019s Play by [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":28155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[149],"class_list":["post-28154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","tag-sports"],"acf":[],"_links":{"self":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/28154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/comments?post=28154"}],"version-history":[{"count":0,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/posts\/28154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media\/28155"}],"wp:attachment":[{"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/media?parent=28154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/categories?post=28154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fleishmanhillard.com\/wp-json\/wp\/v2\/tags?post=28154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}